With Minimal Fanfare, Shane Co. Jewelry Store Opens Up to the Public in Olivette

In the space of 22 hours, the Shane Co. Jewelry Store shuttered its location in Brentwood of 16 years and quietly opened up at its newest location, the old Flotken’s Super Market building on Olive Street in Olivette.

And with that and its expansive 14,000 square feet of brightly lit space, it became the focal point of the 20-store, 13 state enterprise and the largest regional center in the group.

Founded during the depression

Founded in 1929, the Shane Co is fourth generation owned by Tom Shane and his son Rordan. Home base is Denver where Tom Shane resides today.

In the space of less than a half-hour Sunday, some 100 casual shoppers came to try out the new store, much to their delight. With sapphires and rubies and diamonds galore, this is a candy store for adults.

The Shane Co. caters to buyers of all ages. Company officials often make visits to international markets in Bangkok, Antwerp, Tel Aviv and other international cities to purchase the finest quality jewelry at the fairest prices.

Ryan Quinnell is serving as store manager of the Olivette location. “We are a regional store. We have customers come to see us from 100 miles around. They like to shop and dine while we put together their custom-made jewelry,” said Quinnell.

Shane Co. is the official jewelry store of the St. Louis Cardinals. Red Bird memorabilia hangs on the walls including the framed jersey of former manager Tony LaRussa.

Beautiful in every aspect

The store is bathed in natural light. Designers set the lighting at sunset to give buyers the best possible look at their selections. A new sky light, when completed will add more light to the expansive display areas.

The store is divided into a variety of different and unique areas. The store houses a bridal shop (discounts for those in the Shane Co Bridal Club); a gold buyers area; service area; repair shop and of course endless display cabinets.

The floor is covered with a combination of modernistic carpeting and natural stone. Neutral earth tones are splashed on the walls. Five large screen televisions are scattered throughout the customer areas.

Jewelry education is part of what the Shane Co. offers. TR.I Architects of St. Louis designed the space.

When the idea to locate in Olivette was sparked

In July, Tom Shane and a car full of executives toured St. Louis County, searching for more parking and a new home. Shane fell in love with the abandoned 1950s building across from the Olivette Shopping Center, and as they say--the rest was history. 

Take a tour with Patch.com inside this majestic retail store, just opened to the public in Olivette on a rainy last Sunday in January.

See more photos of the grand opening on the Olivette Facebook page.